It is important to choose the right topics so that useful tips are relevant to readers. Conduct research among your audience - what are they interested in, what problems do they face. To do this:

Survey your customer support operators or sales department

 Collect frequently asked questions from users. This way, you will be aware of what customers are most interested in and what relevant topics Germany Email Database need to be covered in your newsletter.
Conduct surveys. To make it easier to write advice, you can organize surveys in email newsletters - what is interesting to your audience. To do this, at the end of the letter, ask a simple question with answer options so that the subscriber can immediately click on it. 

Explore search engine query analytics

Look for informational queries on your product topics in Yandex Wordstat and, if you have launched advertising campaigns, analyze their results in Google or Yandex Advertising. 
Analyze other sources. Subscribe to newsletters from competitors or foreign brands with a similar audience. Follow news and thematic publications in the media and social networks - Instagram, TikTok, VKontakte. For example, Pinterest can help you find visual concepts. This approach will help you create letters that not only attract attention, but also perfectly resonate with the interests of your audience.

Create audience segments. When you find some common features in your audience, create segments to clearly hit the problems of each of them. You can segment by gender, location, purchase history, etc.

Try storytelling. You can also creatively arrange useful tips into a whole story. To do this, create a series of letters that will reveal a topic that is interesting to your audience. For example, Sendsay has a clear and convenient script editor that can Purchase Email Lead be used to create such letters. You can create a series with life hacks that will arrive a certain time after the letter is opened or another action of the subscriber.

Create a chain of letters for storytelling in the Sendsey script editor

Use event-based newsletters. Prepare useful newsletters so that the information in them is necessary, relevant and appropriate to a particular news item. For example, life hacks for holidays, dates, events in your field, news agenda, etc. The main thing is not to do it too often. 

Create a content plan. One way to systematize the selection of topics for life hacks in an email newsletter is to create a content plan that will include various topics and goals of the letters. Below is an example of how a marketer can organize this so as not to overload subscribers with content.